Essentials of Marketing Research
Language: English
Published by Financial Times/ Prentice Hall, 2005
- Softcover
- Used
Condition: Used - Near fine
US$ 4.05
Quantity: 1 available
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Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Pages cornées. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Dog-eared pages. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # E-447-273
- Title
- Essentials of Marketing Research
- Author
- Tony Proctor
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 2005
- Condition
- Bon
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0273694944
- ISBN 13
- 9780273694946
- Edition
- 4th Edition
A streamlined and traditional approach to marketing research for students approaching the subject for the first time.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Looking for a concise introduction to Marketing Research? Look no further. Tony Proctor’s Essentials of Marketing Research, 4e offers a streamlined, traditional introduction to all the major concepts of the field. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems.
“The simplicity of Proctor’s book differentiates it from other offerings in the marketplace. Many of my overseas students really find it an easy book to access and its straightforward approach is the key here.” Nigel Culkin, The Business School , University of Hertfordshire
Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic, Essentials of Marketing Research, 4e, strikes an excellent balance between different topics.
New to this Edition!
- New case studies
- Coverage of Internet databases and the use of the Internet
- Increased references to journal articles
“There are many books on Marketing Research, but they rarely cover qualitative data analysis so well. This is one of the key reasons why I chose Proctor as an essential text. I could not manage without this chapter.” Dr. Jane Hemsley-Brown, School of Management , University of Surrey
To access additional Learning Resources, including an Instructor’s Manual and Power Point Slides, visit www.pearsoned.co.uk/proctor.
Tony Proctor, MA, MPhil, Phd, DipM, has had many years experience in the marketing research industry and is Professor in Marketing at the Chester Business School. He also has authored several books and articles on marketing and management creativity.
"About the title" may belong to another edition of this title.
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