Essentials of Pricing Analytics: Tools and Implementation with Excel

Erik Haugom

ISBN 10: 0367363224 ISBN 13: 9780367363222

Published by Taylor & Francis Ltd, 2020

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

Essentials of Pricing Analytics: Tools and Implementation with Excel

Publisher

Taylor & Francis Ltd

Publication Date

2020

Language

English

ISBN 10

0367363224

ISBN 13

9780367363222

Binding

Hardback

Condition

New

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About this title

Synopsis

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.

Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.

This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.

Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

About the Author

Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.

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