Essentials of Public Relations

Wilcox, Dennis L.; Agee, Warren K.; Ault, Phillip H.; Cameron, Glen T.

ISBN 10: 0321082311 / ISBN 13: 9780321082312

Published by Addison Wesley, Boston, MA, 2000

About this Item

Book appears new, very crisp and clean. Crease to front cover corner. Other than that, Brand New. Looks Good! Multiple copies available this title. Quantity Available: 3. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0321082311. ISBN/EAN: 9780321082312. Pictures of this item not already displayed here available upon request. Inventory No: 1561011665.

Seller Inventory # 1561011665

Bibliographic Details

• Title: Essentials of Public Relations
• Publisher: Addison Wesley, Boston, MA
• Publication Date: 2000
• Language: English
• ISBN 10: 0321082311
• ISBN 13: 9780321082312
• Binding: Softcover
• Edition: Edition Unstated.
• Condition: As New
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.