Essentials of Service Design: Developing high-value service businesses with PCN Analysis

THIS IS THE OLD 2nd EDITION. YOU SHOULD INSTEAD ORDER THE NEW EDITION. Services represent the largest portion of economic activity in developed nations, and are likely an important part of your business. Unfortunately, services traditionally have lacked the rigorous design tools we see used in designing physical products. This book describes a simple yet powerful service design tool known as PCN Analysis. The PCN tool will allow you to document and analyze the provider-customer interactions that take place in your business, showing where increased value can be realized by strategic repositioning of process elements. This book shows how firms can optimally design service operations to achieve value objectives. Firms that use this tool will be able to deliver exceptional service at lower costs than competing firms.

Dr. Scott Sampson is the James M. Passey Professor of Business Management at Brigham Young University (Provo, Utah, U.S.) where he teaches Service Management, Customer Relationship Management, and Supply Chain Management in BYU’s top-tier MBA and undergraduate business programs. Dr. Sampson is a widely regarded expert in the field of service management, and has extensively lectured and consulted on topics relating to service design and innovation. His clients include Fortune 500 companies as well as major universities in the U.S., Europe, and Asia. He is the author of "Understanding Service Businesses" and "Essentials of Service Design," which introduces a new and powerful tool called PCN Analysis. The service design book comes from 20 years of award-winning research in the field. In addition, he has been recognized as the third most prolific publisher of top-tier articles on Service Operations Management, having published articles in Management Science, Operations Research, the Journal of Operations Management, and other leading academic journals.