Up-to-Date and affordable, this highly effective primer conveys the theory of strategic management and includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Covers basic concepts of strategic management, corporate governance and social responsibility, environmental scanning and industry analysis, strategy formulations, evaluation and control, and suggestions for case analysis. For a corporate and executive training programs and those interested expanding their knowledge of strategic management trends.

From the Back Cover

Rigorous yet manageable, the book's ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.

This new edition will show you: * The cncept of the learning organization as a way to involve everyone in strategic management.
* The impact of hyper-competition on industry analysis and competitive strategy.
* How value chain analysis can be used to assess a company's strengths and weaknesses.
* The importance of core and distinctive competencies.

For more information on learning and teaching aids available with this Second Edition, visit: prenhall/phbusiness

"About this title" may belong to another edition of this title.

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