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Bibliographic Details

Title: Essentials of Strategic Management (3rd Edition)
Publisher: Pearson
Publication Date: 2002
Language: English
ISBN 10: 013046595X
ISBN 13: 9780130465955
Binding: Soft cover
Edition: 3rd Edition
Condition: very_good

About this title

Synopsis

This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.

From the Back Cover

The third edition of Essentials of Strategic Management contains the following NEW features:

Adds the strategic inflection point as a triggering event to initiate a strategy review.
Adds complementors as other stakeholders to Porter's model of industry analysis.
Provides criticism of SWOT analysis.
Adds international entry options to the discussion of horizontal growth strategy.
Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

"About this title" may belong to another edition of this title.

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