Essentials of Strategic Management (3rd Edition)
Language: English
Published by Pearson, 2002
- Softcover
- Used
Condition: Used - Good
US$ 5.00
Quantity: 1 available
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- Title
- Essentials of Strategic Management (3rd Edition)
- Author
- hunger-j-david
- Publisher
- Pearson
- Publication year
- 2002
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 013046595X
- ISBN 13
- 9780130465955
- Edition
- 3rd Edition
This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for use in corporate and executive training programs. Offers a sound introduction to strategic management, focusing on the basic concepts and their applications to the management field. Topics include environmental scanning and industry analysis, strategy formulation: corporate strategy, strategy implementation: organizing for action, among others. For professionals in fields of strategic planning and competitive strategy.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The third edition of Essentials of Strategic Management contains the following NEW features:
- Adds the strategic inflection point as a triggering event to initiate a strategy review.
- Adds complementors as other stakeholders to Porter's model of industry analysis.
- Provides criticism of SWOT analysis.
- Adds international entry options to the discussion of horizontal growth strategy.
- Extends a discussion of synergy in Chapter 8 with a list of six types of synergy.
"About the title" may belong to another edition of this title.
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