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Essentials of Strategic Management

Koufopoulos, Dimitrios; Pitt, Martyn R.

4 ratings by Goodreads
ISBN 10: 1849201870 / ISBN 13: 9781849201872
Published by SAGE Publications Ltd, 2012
New Condition: New Soft cover
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2012. 1st Edition. Paperback. Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world. Num Pages: 472 pages, black & white tables, figures. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 228 x 188 x 25. Weight in Grams: 828. . . . . . . Bookseller Inventory # V9781849201872

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Bibliographic Details

Title: Essentials of Strategic Management

Publisher: SAGE Publications Ltd

Publication Date: 2012

Binding: Soft cover

Book Condition:New

Edition: 1st Edition

About this title


This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.


This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management
Dr Tahir Rashid
Lecturer in Strategy and Marketing, Salford Business School. University of Salford

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