Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

S, Fader Peter; Leigh, McAlister

ISBN 10: 1019585471 / ISBN 13: 9781019585474

Published by Legare Street Press, 2023

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Bibliographic Details

• Title: Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
• Publisher: Legare Street Press
• Publication Date: 2023
• Language: English
• ISBN 10: 1019585471
• ISBN 13: 9781019585474
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.

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