The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage

Witzel, Morgen

ISBN 10: 1472956591 / ISBN 13: 9781472956590

Published by Bloomsbury Business, 2019

About this Item

229 pages. 9.25x6.25x0.75 inches. In Stock.

Seller Inventory # zk1472956591

Bibliographic Details

• Title: The Ethical Leader: Why Doing the Right Thing Can Be the Key to Competitive Advantage
• Publisher: Bloomsbury Business
• Publication Date: 2019
• Language: English
• ISBN 10: 1472956591
• ISBN 13: 9781472956590
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.51 kilograms

About this title

Synopsis

Ethical behavior in and by businesses is often seen as a bolt-on extra--something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view--and making ethical behavior the cake and not just the icing--businesses can gain long-term competitive advantage.

Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions.

Ethical behavior is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty. The Ethical Leader show why ethics needs to be the platform from which to build a strong and enduring business, and it provides the necessary tools and insights for how to make this happen.

About the Author

Morgen Witzel is a Fellow of the Centre for Leadership Studies at the University of Exeter Business School. He is author of more than twenty books including the bestsellers Tata: The Evolution of a Corporate Brand and Doing Business in China, now in its third edition. His books have been translated into 11 languages. His articles have appeared in the Financial Times, the Los Angeles Times, the Toronto Globe and Mail, The Smart Manager, Financial World, and many others.