Ethical Profit : A Guide to Increasing Profit Using Sustainable Business Practices

"Ethical Profit is the business book we need. Richardson's pragmatic approach to sustainability for SME's is filled with information, strategies and tools you can apply immediately… This book fixes that dilemma… If every small business adopted just a few of these ideas, the effects would be world-changing." - Bob Willard, Author and Founder, Sustainability AdvantageEthical Profit will revolutionize your business while increasing your profit. It does this by breaking down the process of making smart business decisions that have a positive impact on the environment. Inside you’ll find the “how-tos” in changing your business that will break your paralysis and jumpstart you into action. You’ve been given a myriad of “green” advice that you should follow, but what is the best advice for YOUR business and where do you start? When left without guidance, many small businesses are paralyzed on what to do and how their decisions will impact the environment. Samantha Richardson is the second accountant in Canada to be a certified B Corporation, and brings you over 15 years of accounting experience gathered across three continents. Richardson has done all the work for you by outlining the changes your business needs to take from small to large. She destroys the myth that environmentalism is costly by drawing on experiences, interviews, and case studies across industries and geographies. Ethical Profit contains something for everyone by recognizing there isn't a one-size-fits-all solution, Richardson provides examples and solutions that can be mixed-and-matched to address your business's unique challenges. The time to change is now and Ethical Profit shows you how to do it.Sign up for updates here: www.ethicalprofitbook.com"It’s such a radical departure from “business as usual,” that it requires a whole new approach to how to do business. But if applied well, the ideas in this book can help businesses be more successful – including financial success. Samantha Richardson takes this transformation and makes it manageable, practical and attainable." Carl Friesen, Author, “The Fame Game” and “Your Firm’s Expertise Edge”

An accountant. A farm girl. An environmental professional. Samantha Richardson has melded her passion, personal life, and profession to become an expert in environmental finance. Her second book, Ethical Profit, is the manifestation of her expertise. After graduating from Queensland University of Technology with a Bachelor of Business, she followed family tradition and became a third generation accountant. She has worked in accounting for over 15 years across three continents. Her desire to have a greater impact on people and small businesses led her to open a small accounting office where she became the second accountant in Canada to be a certified B Corporation. Outside of accounting, Richardson is passionate about caring for the environment. She strives to reduce her carbon footprint through cycling, avoiding single-use plastics, and offering consulting to other small businesses on how to live and operate more sustainably.