Ethics Analysis of Respecting Consumers? Rights in Technology Era: An Academic Analysis Perspective for Identifying Business Ethics Conflicts and Challenges

The evolution of each aspect in technology is rich in historical events, case studies, experience from elderly researchers and technicians. In itself, technology never meant goodness for the community. The need for such notions of “goodness”, “doing things right”, “being fair”, “avoid suffering of people, animals and environment” must continue into the modern world with emerging technologies, despite the increase of technological powers and sophistication in people’s hands, across so many countries and in all facets of life. There is therefore an academic and philosophical need for assessing and well-delimiting the facets of ethics into the re-fashioned societal set-up and technological dependencies. The focus of this manuscript will be geared towards the start of “Ethics Analysis of Respecting Consumers’ Rights in Technology Era”. The technology focussed here is ICT technologies and its related sub-fields including emerging technologies. This research remains inherently a continuity work of vision and opinion. Such opinions may differ from other researchers, but formulating varied opinions will ultimately enrich the field of Ethics in the technology era.