Europe and the Multinationals: Issues and Responses for the 1990's

Young, Stephen; Hamill, James (eds.)

ISBN 10: 1852785349 / ISBN 13: 9781852785345

Published by Edward Elgar Publishing, London, 1992

About this Item

Hardcover in good condition. Dust jacket is lightly marked and tanned. Jacket leading corners, edges and spine ends are slightly worn. Hardcover spine ends are a little bumped. Binding is intact, contents are clean and clear. AM.

Seller Inventory # 440639

Bibliographic Details

• Title: Europe and the Multinationals: Issues and Responses for the 1990's
• Publisher: Edward Elgar Publishing, London
• Publication Date: 1992
• Language: English
• ISBN 10: 1852785349
• ISBN 13: 9781852785345
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Good
• Book Type: Used
• Seller catalogs:
  • Business/Management

About this title

Synopsis

This timely book focuses on the challenges and problems facing multinational enterprises in Europe in the 1990s. It is largely empirical and policy-orientated with conclusions which are relevant to European business, national governments and the European Community.

Europe and the Multinationals focuses on a number of key industries including food processing, computers, machine tools, automobiles, consumer electronics and financial services. An underlying theme is the 'Japanese factor' with new material on the challenge from Korea and Taiwan. It also presents fresh perspectives on market entry and expansion modes and organisation and human resource management.

The hard-hitting conclusions highlight the serious dangers of protectionism and the potential from new developments in multinational subsidiary organization and strategy.

About the Author

Edited by the late Stephen Young, formerly Emeritus Professor of International Business and Co-Director, CIER, Department of Management, University of Glasgow, UK and James Hamill, Senior Lecturer, Strathclyde International Business Unit, University of Strathclyde, UK