European Perspectives on Consumer Behaviour
Heilbrunn, Benoit, Lambkin, Mary, Van Raaij, Fred, Foxall, Gordon
ISBN 10: 0135523826 ISBN 13: 9780135523827
Published by Prentice Hall PTR, 1997
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Better World Books Ltd, Dunfermline, United Kingdom
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP11112184
Synopsis:
Presents a selection of seminal contributions by European scholars on the subject of consumer behaviour and reflects the richness and variety of consumer research currently going on around the European continent.
From the Back Cover: With titles such as, "The Changing Consumer in the European Union," "How Consumers Trade Off Behavioral Costs and Benefits," and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality," this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consu mer behavior, individual processes, social influences, and alternative approaches. For professionals in the fields of marketing, sales, and market research.
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Bibliographic Details
Title: European Perspectives on Consumer Behaviour
Publisher: Prentice Hall PTR
Publication Date: 1997
Condition: Good