Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Pinheiro, Margarida M. (EDT); Estima, Ana (EDT); Marques, Susana (EDT)

ISBN 10: 1522562958 / ISBN 13: 9781522562955

Published by Business Science Reference, 2018

About this Item

Seller Inventory # 33808367-n

Bibliographic Details

• Title: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
• Publisher: Business Science Reference
• Publication Date: 2018
• Language: English
• ISBN 10: 1522562958
• ISBN 13: 9781522562955
• Binding: Hardcover
• Condition: New

About this title

Synopsis

"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"--

About the Author

Margarida M. Pinheiro is an Assistant Professor at the University of Aveiro. She received a Bachelors in Mathematics, a Masters in Statistics and Probabilities and a PhD in Social Sciences. Her main research interests are in education, namely in learning and teaching methodologies, more specifically in active and PBL methodologies. Her research has been disseminated through a variety of channels, including conferences, international peer reviewed journals and book chapters. She is a researcher in the Research Centre ""Didatics and Technology in Education of Trainers"" (CIDTFF). She sees the development of methodological strategies increasingly become a more central part of her work.