Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

ISBN 10: 1522586911 / ISBN 13: 9781522586913

Published by Igi Global Scientific Publishing, 2018

About this Item

Seller Inventory # I-9781522586913

Bibliographic Details

• Title: Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
• Publisher: Igi Global Scientific Publishing
• Publication Date: 2018
• Language: English
• ISBN 10: 1522586911
• ISBN 13: 9781522586913
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students' future roles within this discipline.