Event 3.0 - How Generation Y & Z Are Re-Shaping The Events Industry

Golovinski, Meshulam (Shuli)

ISBN 10: 1105072363 / ISBN 13: 9781105072369

Published by lulu.com, 2011

About this Item

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Seller Inventory # rev3025148501

Bibliographic Details

• Title: Event 3.0 - How Generation Y & Z Are Re-Shaping The Events Industry
• Publisher: lulu.com
• Publication Date: 2011
• Language: English
• ISBN 10: 1105072363
• ISBN 13: 9781105072369
• Binding: Soft cover
• Condition: Very Good
• Weight: 240.4 grams

About this title

Synopsis

Our world is changing, and more importantly, so is the event industry. A new generation is rising to the fore and they don't just want to sit around and be talked at. Nowadays people need to do the talking if they've got something to say. And today's young people understand more than we've ever given them credit for. If we stay stuck in old dogma we won't get far. We need to keep up with the intense desire to share, and we need to work on providing what our latest attendees really want out of events.In Events 3.0, we discuss all of these 21st century issues and a lot more.The modern world is less about formal authority figures and more about people who express themselves and share their insights. As event builders, we need to be aware of the changing needs of the latest generations of people coming to our events. These are people who understand a message in ten minutes instead of forty five, and who can pick it up within four slides. we need to adapt to this new group and their different needs. . .