Event Communication (Paperback)

Paperback. Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies.With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:Relationship and integrated communication for the event stakeholder managementEvent mix strategies and multilevel communicationDifferent typologies of users and consumer behaviourCommunication planning and resultsEvents storytelling: dramaturgy and metacommunicationHow to increase engagement and deliver immersive experiencesInnovative digital technologies and virtual eventsEvaluating event communicationThe Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication. Department of Communication and Social Research, Sapienza, University of Rome. Focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…