Title: Event Evaluation: Theory and Methods for Event Management and Tourism (Events Management and Methods)
Publisher: Goodfellow Pub Ltd
Publication Date: 2018
Language: English
ISBN 10: 1911396617
ISBN 13: 9781911396611
Binding: Hardcover
Condition: New
Book Type: book

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Synopsis

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

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