Title: Event Evaluation:: Theory and methods for event management and tourism
Publisher: Goodfellow Publishers Limited
Publication Date: 2018
Language: English
ISBN 10: 191139665X
ISBN 13: 9781911396659
Binding: Paperback / softback
Condition: New
Weight: 526 grams

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Synopsis

This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.

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