Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Hoyle, Leonard H.

ISBN 10: 047140179X / ISBN 13: 9780471401797

Published by Wiley, 2002

About this Item

Shows minimal signs of wear and previous use. Can include notes highlighting. A portion of your purchase benefits nonprofits! - Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material such as toys, access code, dvds, etc.

Seller Inventory # 584UZG000PD6_ns

Bibliographic Details

• Title: Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
• Publisher: Wiley
• Publication Date: 2002
• Language: English
• ISBN 10: 047140179X
• ISBN 13: 9780471401797
• Binding: Hardcover
• Condition: very_good

About this title

Synopsis

Authored by a well-known figure in the field.

• Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
• Individual chapters address the differences involved in marketing different types of events.
• Examines future trends and key issues such as how to reach new event attendees.
• Includes appendices with sample forms, contracts, and more.

About the Author

LEONARD H. HOYLE, jr., CAE, CMP, has managed and marketed events for major organizations, including the American Society of Association Executives (ASAE) and the Hospitality Sales and Marketing Association International. A former dean of ASAE's School of Management, he also served as Chairman of the Convention Industry Council (CIC) and Adjunct Professor at The George Washington University.