Event Planning and Management: Communicating Theory and Practice

Leeanne Mcmanus; Mary Elizabeth Rouse; Stephanie Verni

ISBN 13: 9798765792629

Published by Kendall Hunt Publishing (edition 3), 2024

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # ACI5D7RGE9-11-1

Bibliographic Details

• Title: Event Planning and Management: Communicating Theory and Practice
• Publisher: Kendall Hunt Publishing (edition 3)
• Publication Date: 2024
• Language: English
• ISBN 13: 9798765792629
• Binding: Paperback
• Edition: 3.
• Condition: Very Good

About this title

Synopsis

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.