Event Planning and Management
Dowson Ruth,Albert Bernadette,Lomax Dan
Language: English
Published by Kogan Page, 2022
- Softcover
- Used
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Condition: Used - Good
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- Title
- Event Planning and Management
- Author
- Dowson Ruth,Albert Bernadette,Lomax Dan
- Publisher
- Kogan Page
- Publication year
- 2022
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 139860710X
- ISBN 13
- 9781398607101
- Edition
- 3rd Edition
Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment.
Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.
Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.
"Synopsis" may belong to another edition of this title.
About the Author
Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
"About the title" may belong to another edition of this title.
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