Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice)

Dowson, Ruth

ISBN 10: 0749471395 / ISBN 13: 9780749471392

Published by Kogan Page, 2015

About this Item

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Bibliographic Details

• Title: Event Planning and Management: A Practical Handbook for PR and Events Professionals (PR in Practice)
• Publisher: Kogan Page
• Publication Date: 2015
• Language: English
• ISBN 10: 0749471395
• ISBN 13: 9780749471392
• Binding: Paperback
• Condition: new

About this title

Synopsis

According to the U.S. Department of Labor, jobs in the field of meeting, convention, and event planning is expected to grow 33 percent from 2012 to 2022, making it one of the fastest growing careers.

Event Planning and Management introduces the events industry as an exciting, innovative, and highly challenging environment in which to work, and offers a structured, practical approach to planning and managing events. From initial planning, choosing a location, and creating a program, the book goes through the process of building and working with a team, dealing with stakeholders and sponsors, promoting an event, essential financial and procurement considerations, and finally evaluating the event.

Each stage is fully supported with online resources including podcasts, case studies, templates, useful internet links, checklists, and quizzes to make up a complete event planner's toolkit. Balancing coverage of key theory and models with essential practical guidance, tools, and a wide variety of case studies from around the world, this is an ideal handbook for students and practitioners.

About the Author

Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She teaches Events Management at the UK Centre for Events Management, Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sports, and tourism. He educates and trains aspiring events managers and industry practitioners at the UK Centre for Events Management, Leeds Metropolitan University.