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Bibliographic Details

Title: Event Portfolio Management: Theory and Methods for Event Management and Tourism (Events Management Theory and Methods)
Publisher: Goodfellow Publishers
Publication Date: 2019
Language: English
ISBN 10: 1911396927
ISBN 13: 9781911396925
Binding: Soft cover
Condition: New

About this title

Synopsis

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of �€˜Theory�€™ and �€˜Practice�€™ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

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