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Bibliographic Details

Title: Eventful Cities
Publisher: Routledge
Publication Date: 2010
Language: English
ISBN 10: 075066987X
ISBN 13: 9780750669870
Binding: Soft cover
Condition: Acceptable

About this title

Synopsis

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:

analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy
examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.

Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.

About the Author

Greg Richards, Robert Palmer

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