Events Feasibility and Development: From Strategy to Operations (Events Management) : From Strategy to Operations

William O'Toole

ISBN 10: 0750666404 / ISBN 13: 9780750666404

Published by Taylor & Francis, 2010

About this Item

Neu neuware, auf lager - Events Feasibility and Development: From Strategy to Operations describes the latest tools and techniques for the strategic growth of the event industry around the world. It illustrates to events students how events and festivals are assets to the country, the companies and its people. It answers two fundamental questions faced by all events planners and organizers: 'how do I justify this event to the client ' and 'why are we spending money on this event ' With a user-friendly learning structure containing bullet points, questions, exercises, copious international case studies and examples (The Torch Relay, Opening Ceremonies and examples from Scotland to Saudi Arabia to Sydney). It comes with special web support including youtube presentations for teaching and training. Events Feasibility and Development: From Strategy to Operations unpicks the core issues such as: - Developing a viable events program for the company or region - Forecasting models and return on investment - Integrating all the management processes to ensure best practice - Operational integrity and its feasibility.

Seller Inventory # INF1000319146

Bibliographic Details

• Title: Events Feasibility and Development: From Strategy to Operations (Events Management) : From Strategy to Operations
• Publisher: Taylor & Francis
• Publication Date: 2010
• Language: English
• ISBN 10: 0750666404
• ISBN 13: 9780750666404
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 235W x 191H x 20D millimeters 235 millimeters width by 191 millimeters height by 20 millimeters depth
• Weight: 660 grams

About this title

Synopsis

Events Feasibility and Development: From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the world: the creation of event strategies.

With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• the process of creating a feasibility study
• events forecasting models, asses management and cost/benefit analysis
• event strategies and the development of the event portfolio
• types of events (exhibitions, sports, festivals) and their benefits and returns
• project management tools and process mapping event management.

The author's companion website – www.eventsfd.com – contains videos, colour photos and a list of related resources. The author has also created a course to go alongside this textbook which can be found here: http://www.eventsfd.com/Course%20on%20Events%20Feasibility%20and%20Development.html. This edition is also supported by an online lecturer's resource.

About the Author

William O'Toole is an international events development specialist. He is a founding director of the Event Management Body of Knowledge and key advisor to the International Event Management Competency Standard.