Events and Festivals (Paperback)

Martin Robertson

ISBN 10: 0415495636 / ISBN 13: 9780415495639

Published by Taylor & Francis Ltd, London, 2009

About this Item

Paperback. Events and Festivals have an increasingly vital role in our leisure lifestyles. We recognise them as part of our lives. For some, of they are a very significant part of our lives. The network of festivals and events that either adorn the world now, or are planned for the future, can both serve to motivate new visits as well as enhance the lives of the people who live in or near the host area. They are also dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. Such dynamic outputs require dynamic inputs. This book looks at different event and festival cases and forwards separate and current managerial implications and responses to these, with reference to the UK, America and Australia.Both up-to-date and forward thinking, the managerial themes addressed are: Creative Management, Festival and Event audience development, Culture and Community, Event and Festival evaluation. Festival and event types include sport events, art festivals, community events, live music and culinary extravaganza. This book was previously published as a special issue of Managing Leisure: An International Journal. Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780415495639

Bibliographic Details

• Title: Events and Festivals (Paperback)
• Publisher: Taylor & Francis Ltd, London
• Publication Date: 2009
• Language: English
• ISBN 10: 0415495636
• ISBN 13: 9780415495639
• Binding: Paperback
• Condition: new

About this title

Synopsis

Events and Festivals have an increasingly vital role in our leisure lifestyles. We recognise them as part of our lives. For some, of they are a very significant part of our lives.

The network of festivals and events that either adorn the world now, or are planned for the future, can both serve to motivate new visits as well as enhance the lives of the people who live in – or near – the host area. They are also dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. Such dynamic outputs require dynamic inputs. This book looks at different event and festival cases and forwards separate and current managerial implications and responses to these, with reference to the UK, America and Australia.

Both up-to-date and forward thinking, the managerial themes addressed are: Creative Management, Festival and Event audience development, Culture and Community, Event and Festival evaluation. Festival and event types include sport events, art festivals, community events, live music and culinary extravaganza.

This book was previously published as a special issue of Managing Leisure: An International Journal.

About the Author

Martin Robertson is a lecturer in Tourism Management and a committee member of the Centre of Festival and Event Management in the School of Marketing, Tourism and Languages, Napier University Business School, Edinburgh. Martin’s research is applied to sport events and festivals, with particular focus on the areas of brand narrative, and the analysis of economic and social impact.

Elspeth Frew is a senior lecturer in Tourism Management at the School of Sport, Tourism and Hospitality Management, LaTrobe University, Australia. Elspeth’s research is in cultural tourism, with particular focus on festival and attraction management, industrial tourism and personality and tourism.