Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents’ and tourists’ perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.

About the Author

Manuela Guerreiro, PhD holder in Economic & Management Sciences, and a MA holder in Cultural Management. Professor at the Faculty of Economics of the University of Algarve, member of the Direction Board of the Master Course in Tourism Organizations Management and a member of the Research Centre on Spatial and Organizational Dynamics.

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