This innovative textbook redefines the study of rhetoric by moving beyond traditional teachings of argument structure and logical fallacies to explore the rich tapestry of persuasive messages embedded in everyday life.

From political speeches and social media memes to the design of public spaces, this book equips students with the tools to critically analyze and respond to the various forms of rhetoric they encounter daily. It enables readers to critically question what various messages intend for us to think or do. The book not only highlights the importance of rhetorical awareness but also prepares students to face real-world communication challenges, making them more discerning consumers and producers of rhetorical messages. Each chapter features real-world examples, reflection prompts, and practical tools to help readers become more observant, purposeful, and ethically aware communicators.

Fostering a deeper understanding of the art of persuasion and its pervasive influence on our thoughts and actions, this text serves as an essential resource for undergraduate students of communication, rhetoric, persuasion and social influence. It will also be of interest to students across various disciplines who are actively engaged in or preparing for workplace roles that require sophisticated communication skills.

About the Author

Tammy Rice-Bailey is a Professor in the Humanities, Social Science and Communication department at the Milwaukee School of Engineering, USA. She is also the co-author of Interpersonal Skills for Group Collaboration (Routledge, 2023).

Kimberly S. Baker is an Instructor in the Humanities, Social Science and Communication department at the Milwaukee School of Engineering, USA.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.