Everything Is Obvious : Why Common Sense Is Nonsense
Watts, Duncan J.
ISBN 10: 184887216X ISBN 13: 9781848872165
Published by Atlantic, 2012
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"Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life."
About the Author: Duncan Watts is a principal research scientist at Yahoo! Research, and a former professor of sociology at Columbia University. His research on social networks and collective dynamics has appeared in a wide range of academic journals, including Nature, Science, and the American Journal of Sociology. He is also the author of two previous books, Six Degrees: The Science of a Connected Age; and Small Worlds: The Dynamics of Networks between Order and Randomness. He lives in New York.
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Title: Everything Is Obvious : Why Common Sense Is ...
Publisher: Atlantic
Publication Date: 2012
Binding: Soft cover
Condition: New
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Everything is Obvious: Why Common Sense is Nonsense
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ISBN 10: 184887216X
ISBN 13: 9781848872165
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Paperback. Condition: Very Good. Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003873565
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Everything Is Obvious: Why Common Sense Is Nonsense
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Condition: New. From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future. 'Fascinating. Sparkles with counter-inuitive insights' Financial Times Num Pages: 352 pages. BIC Classification: PDZ; VSP. Category: (G) General (US: Trade). Dimension: 197 x 131 x 26. Weight in Grams: 334. . 2012. paperback. . . . . Books ship from the US and Ireland. Seller Inventory # 9781848872165
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Everything Is Obvious: Why Common Sense Is Nonsense
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Condition: New. From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future. 'Fascinating. Sparkles with counter-inuitive insights' Financial Times Num Pages: 352 pages. BIC Classification: PDZ; VSP. Category: (G) General (US: Trade). Dimension: 197 x 131 x 26. Weight in Grams: 334. . 2012. paperback. . . . . Seller Inventory # 9781848872165
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Everything Is Obvious: Why Common Sense Is Nonsense
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Everything is Obvious
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Paperback. Condition: New. Main. Sociologist Duncan Watts explains in this provocative book that the explanations that we give for the outcomes that we observe in life - explanations that seem obvious once we know the answer - are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life. Seller Inventory # LU-9781848872165
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