Evil by Design: Interaction Design to Lead Us into Temptation
Language: English
Published by Wiley, 2013
- Softcover
- Used
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Condition: Used - Very good
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The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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- Title
- Evil by Design: Interaction Design to Lead Us into Temptation
- Author
- Nodder, Chris
- Publisher
- Wiley
- Publication year
- 2013
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1118422147
- ISBN 13
- 9781118422144
- Item weight
- 630 grams
- Pride -- use social proof to position your product in line with your visitors' values
- Sloth -- build a path of least resistance that leads users where you want them to go
- Gluttony -- escalate customers' commitment and use loss aversion to keep them there
- Anger -- understand the power of metaphysical arguments and anonymity
- Envy -- create a culture of status around your product and feed aspirational desires
- Lust -- turn desire into commitment by using emotion to defeat rational behavior
- Greed -- keep customers engaged by reinforcing the behaviors you desire
"Synopsis" may belong to another edition of this title.
About the Author
Chris is the founder of Chris Nodder Consulting LLC, an agile user experience company that helps large organizations and lean startups build products that users love. He was previously a Director at Nielsen Norman Group and a Senior User Researcher at Microsoft.
Chris wants to spread the word about User Centered Design. He creates online video training classes for Lynda.com, and writes about agile user experience research and design techniques at QuestionableMethods.com.
"About the title" may belong to another edition of this title.
WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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