The Evolution of Business in the Cyber Age (Hardcover)

This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications technology and to address the associated growing threat of cyber crime and the challenge of creating and maintaining effective cyber protection.

The book begins with a section on Digital Business Transformation, which includes chapters on tools for integrated marketing communications, human resource workplace digitalization, the integration of the Internet of Things in the workplace, Big Data, and more. The technologies discussed aim to help businesses and entrepreneurs transform themselves to align with today’s modern digital climate.

The Evolution of Business in the Cyber Age: Digital Transformation, Threats, and Security provides a wealth of information for those involved in the development and management of conducting business online as well as for those responsible for cyber protection and security. Faculty and students, researchers, and industry professionals will find much of value in this volume.

Divya Gupta Chowdhry, PhD, is Director at the Jagran Institute of Management, established under the benevolence and support of the Dainik Jagran Group, India.

Rahul Verma is a Lecturer in Management with the Department of Training and Technical Education, Government of the National Capital Territory of Delhi, India.

Manisha Mathur is an Information Assistant with the National Law University, India.