Evolution of Destination Planning and Strategy : The Rise of Tourism in Croatia

Language: English

Published by Birkhäuser, 2018

3319825364 / 9783319825366

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country's primary, secondary, and tertiary industries. This book examines the country's long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Seller Inventory # 9783319825366

Title
Evolution of Destination Planning and Strategy : The Rise of Tourism in Croatia
Author
Renata Tomljenovi¿
Publisher
Birkhäuser
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319825364
ISBN 13
9783319825366
Item weight
416 grams
Dimensions
210x148x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
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