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Bibliographic Details

Title: Evolve: 49 Counterintuitive Principles for Business | A Practical Guide to Strategic Thinking, Innovation and Competitive Advantage
Publisher: Penguin Random House India
Publication Date: 2026
Language: English
ISBN 10: 014347684X
ISBN 13: 9780143476849
Binding: Paperback
Edition: International Edition
Condition: NEW
Weight: 0.19 kilograms

About this title

Synopsis

But … could it also lead to blind spots? Is it possible that we might get stuck in ‘the way we’ve always done things’ and miss growth opportunities?Hence Evolve!This book is about counterintuitive thinking, about the art of questioning assumptions and embracing strategies that might seem strange at first. It is about looking beyond common sense.Counterintuitive thinking jolts us out of comfort-zone, igniting fresh ideas that unlock hidden opportunities. It equips us to see what others miss, giving us a competitive edge through innovation and sharper decision-making.Evolve: 49 Counterintuitive Principles for Business offers a practical toolkit for applying these principles in your own business. It explores research-backed and experience-tested ideas from psychology, economics, geopolitics, business, philosophy, technology and sociology, all presented in a clear and actionable way.Result-oriented and pragmatic, it is the secret sauce you need…

About the Author

Debashis Sarkar, Managing Partner at Proliferator Advisory & Consulting, is a prominent organizational improvement expert from Asia. His work focuses on customer centricity, operational excellence, and organizational effectiveness, with a client footprint spanning Asia, Africa, and the Middle East.Notably, Sarkar pioneered the application of lean management in service companies across Asia in the early 2000s. He is a Fellow of the American Society for Quality (ASQ) and was recognized by the Journal of Engineering Research as one of the top 50 contributors to the field of quality management. An accomplished author, he has received numerous accolades, including the Phil Crosby Medal, the Simon Collier Award, and QCI’s Quality Champion Award.

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