Paperback. Teach students how to analyze marketing data, evaluate a marketing strategy quantitatively, and quantify the value of a business proposition to a customer.The identification of a target market and the definition of the product, price, promotion, and placement to serve that target market profitably requires both qualitative and quantitative skills. To address students' needs in quantitative marketing, we wrote Excel 2013 for Marketing. The text walks students through the process of plotting data, analyzing data, identifying market segments, calculating the revenue and profit opportunities within those segments, and selecting the most valuable market segment. The text also walks students through the process of quantifying the value of a product or service to a customer to support business market sales. Instructors using this workbook are able to assign progressive forms of quantitative analysis, monitor student progress, and ensure students are capable of conducting a quantitative analysis of marketing data. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Excel 2013 for Marketing: Workbook of Statistical Tools and Techniques for Quantitative Marketing Research and Strategy (Paperback)
Publisher: Wiglaf
Publication Date: 2015
Language: English
ISBN 10: 0692409262
ISBN 13: 9780692409268
Binding: Paperback
Condition: new

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