Executing Strategy: From Boardroom to Frontline (Capital Business)

As in a relay race, if you want your company’s strategic vision to “reach the finish line” and achieve your goals, leaders all down the line must achieve a successful “handoff” of information and develop people and strategies to make it work.

In Executing Strategy, Drs. Daughtry and Casselman use the metaphor of the relay race, its team, and the importance of the “handoff zone” as each level of management receives, translates, and passes the strategic “baton” to the next––from senior management to middle and from middle to line managers. Believing that no organization can outgrow its leadership, Drs. Daughtry and Casselman present their proven process for analyzing a manager’s ability to take the handoff––to ensure they communicate your corporate vision and develop their people to carry it out. Then learn how to coach managers according to their needs to guarantee they will develop into “star receivers” and execute your vision for building your organization. The authors present simple methods for engaging people at each level to increase their commitment and to better translate your company’s vision into practical plans that work.

GARY R. CASSELMAN is the CEO of CCG, Inc., a leadership and organization development firm. In 'Executing Strategy' he describes the philosophy and practices that have won them such top level clients as Tyco Electronics, RFMD, Inc., Bush Brothers & Company, Gap Inc., Henredon Furniture Industries, RJ Reynolds Tobacco Company, South Carolina Bank & Trust, Checkers Corporation, and Volvo Cars of North America.