Executing Strategy

Management studies are essentially the codification of practical experiences in the field that figure in the road map of a successful venture. Conclusions are drawn and theories are formulated based on these experiences. The match between vision and strategy makes for success. In all this, the leadership role is an important element. In the words of the authors, the present book "offers an introduction to one of the most critical aspects of the leadership role: guiding the translation and execution of strategy from the senior ranks of the organization down to the level of individual employees". The image developed in this book is one of a relay race where success lies in passing the baton smoothly and swiftly from one runner to the next till it reaches the frontline. In the process the entire line is enthused to work uniformly.

TIMOTHY C. DAUGHTRY is president and GARY R. CASSELMAN is the CEO of CCG, Inc., a leadership and organization development firm. In 'Executing Strategy' they describes the philosophy and practices that have won them such top level clients as Tyco Electronics, RFMD, Inc., Bush Brothers & Company, Gap Inc., Henredon Furniture Industries, RJ Reynolds Tobacco Company, South Carolina Bank & Trust, Checkers Corporation, and Volvo Cars of North America.