Every day on the job, you face common challenges. And you need immediate solutions to those challenges. The Pocket Mentor Series can help. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify your strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable, concise guides enable you to tackle the daily demands of your work with speed, savvy, and effectiveness.

The latest volume in the series: Executing Strategy

That strategy you've defined for your group is brilliant--promising better market share, higher profits, or some other impressive business result. But your strategy won't deliver the expected outcomes if you and your group don't execute it that is, if you don't put it into action by implementing the right strategic initiatives.

This volume helps you master the challenging art of strategy execution. You'll learn how to:

-Craft action plans for the strategic initiatives required to meet your goals

-Keep your action plans on course despite the inevitable setbacks and surprises

-Cultivate employees' sense of ownership and accountability for your plans

-Create a group culture in which everyone views strategy as their job

About the Author

Dave Fogg is a keynote speaker and strategic planning consultant who specializes in developing and implementing corporate strategic plans. He is a former General Manager of Johnston & Murphy and president of Bausch & Lomb's Consumer Products Divisions. He has taught strategic planning, strategic implementation, and general management courses at Vanderbilt, Columbia, Emory, MIT, Penn State, and the University of Wisconsin. He is the author of three books: Diagnostic Marketing, Team-Based Strategic Planning, and Implementing Your Strategic Plan. He has also published a series of strategic manuals. Leading Your Organization Through Strategic and Departmental Planning provides step-by-step instructions on how to conduct and facilitate the entire planning process.

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