Executing Triple Win Value Creation in Strategic Alliances: A Micro–Meso Process Model under Uncertainty

Strategic alliances have become one of the most important mechanisms for organizations seeking innovation, global expansion, and competitive advantage. Yet many alliances struggle to sustain value creation due to governance challenges, coordination gaps, and institutional complexity. This book introduces the concept of Triple Win Value Creation, a framework explaining how strategic alliances can generate value simultaneously for organizations, stakeholders, and broader institutional systems. Drawing on perspectives from corporate governance, relational governance, and strategic management, the book develops a micro–meso process model that shows how managerial practices and inter-organizational relationships shape collaboration under uncertainty. By reframing alliances as governance architectures rather than purely contractual arrangements, the book provides new insights into strategic alliances, corporate governance structures, and sustainable value creation. It offers researchers, postgraduate students, and practitioners a structured perspective on how collaborative partnerships can operate as platforms for innovation, responsible governance, and long-term value creation in complex global environments.