The Executive Connection

"The power, the influence, the image and the success of the mayor are dependent to a large extent on the function, personality, and ability of his press secretary and what the secretary conceives as his role in the administration. The author suggests that there is much administrative as well as public confusion concerning this role. Is the secretary an instrument of propaganda, a dispenser of information, or both? Few have recognized the intimacy and close-meshing relation between the mayor and his press secretary or the need for such closeness in an era of instant communications.Dr. Caroline Shaffer Westerhof has delved into the working arrangements and relationships of the press secretaries to the mayors of New York from the administration of John Purroy Mitchel through that of John Lindsay. She analyzes the differing conceptions of the position through the years and concludes with an assessment of the effectiveness of the secretary in light of the stated, or perceived, objectives of the office."

Caroline Shaffer Westerhof, Ph. D. heads the Creative Management and Training Institute. She presented a new management concept at the Oxford Round Table in England. She is an international speaker, lecturing on healing and intuition, anger management and communication, degenderization and decision-making inherent in higher consciousness and one's inner awareness. She is the author of Letters to Charlye: The Petology Series, and has written over six hundred Power Web essays on management and aging. She coined the word Petology, defined as the science of animal-human relations, pet-assisted therapy and the bonding to spirituality and soul, combined with the holistic sense of self and interaction with pets.