A step-by-step guide for developing an operational plan that identifies specific results to be achieved within a set period of time, and for implementing and assessing every phase of the plan. Offers a simple, logical approach that can be adapted to any size or type of business.

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George L. Morrisey is the author of The Executive Guide to Operational Planning, published by Wiley. Patrick J. Below is the author of The Executive Guide to Operational Planning, published by Wiley.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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