The Executive's Guide to Enterprise Social Media Strategy

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

DAVID B. THOMAS is Director of Community and Social Strategy for Radian6, a salesforce.com company. His previous positions include Executive Director at social media marketing agency New Marketing Labs and Social Media Manager at SAS. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.
MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.