An Executive's Primer on the Strategy of Social Networks (Strategic Management Collection)

Mason Carpenter

ISBN 10: 160649029X / ISBN 13: 9781606490297

Published by Business Expert Press (edition ), 2009

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 160649029X-11-1

Synopsis:

The purpose of this primer is to provide executives with an overview of social network research as it relates to individual, group, and organizational learning, innovation, and performance. While social networking and some of the powerful tools of social network analysis have become somewhat ubiquitous features of today's competitive landscape, that does not mean that they are a business, let alone the foundation or catalyst for a profitable business. Chapter 1 identifies the key conceptual underpinnings of social network theory and social network analysis. Chapter 2 relates how social network theory predicts individual promotion and resource acquisition, while Chapter 3 extends this work to show how the fruits of team collaboration is dependent on social network characteristics. Chapter 4 looks a social networks from a strategic lens, drawing one examples from P&G (the connect and develop model), McKinsey (social networks as invisible organizational structure), and Accenture (innovation in a Flat World). Chapter 5 helps executives sift through the hype and hubris around social networks and social networking as a business. Finally, Chapter 6 identifies some of the key ethical issues accompanying social network analysis.

About the Author: Mason A. Carpenter (Ph.D., 1997, UT Austin) is the M. Keith Weikel Professor of Leadership in UW Madison's Wisconsin School of Business (WI, USA). He is responsible for the MBA and executive MBA courses in business, corporate, and global strategy, and the curriculum offered through Wisconsin's Strategic Leadership Institute.

Bibliographic Details

Title: An Executive's Primer on the Strategy of ...
Publisher: Business Expert Press (edition )
Publication Date: 2009
Binding: Paperback
Condition: Very Good