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How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding

Appleyard, John

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ISBN 10: 1845281144 / ISBN 13: 9781845281144
Published by How to Books, 2006
Used Condition: Good Soft cover
From Books From California (Simi Valley, CA, U.S.A.)

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The book is in good condition, however there are some notes, highlighting and underlining inside. Bookseller Inventory # mon0000983371

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Bibliographic Details

Title: How to Exhibit at Trade Fairs: The Complete ...

Publisher: How to Books

Publication Date: 2006

Binding: Paperback

Book Condition:Good

About this title


Exhibiting can be enormously rewarding. That's why it accounts for over a tenth of total media spend in Britain. But it's not for the faint hearted. You need commitment and sound planning. Whether you are considering exhibiting at a particular exhibition or are formulating an exhibiting policy, this book will be your single most important tool. It covers all aspects of the subject from the planning stages, to getting the best out of your stand at the show, right through to measuring the effectiveness of an exhibition campaign. It features: devising an exhibition strategy; booking the exhibition; planning your stand; design, graphics, demos and live entertainments; marketing your stand; safety and security; staffing and training; attracting press coverage; and following up after the show.

About the Author:

John Appleyard has been involved with exhibitions for many years and retains an infectious enthusiasm for their benefits and potential. Initially he learnt the hard way as an exhibitor at trade shows. Then as a creative director at a major international agency he helped clients formulate exhibition policies and design, organise and set up stands as part of an agency creative team. He now works as a consultant helping visualise and design stands, and training companies and stand staff to make best use of their exhibition investment. He is based in Ipswich.

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