Title: How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding
Publisher: How to Books Ltd
Publication Date: 2006
Language: English
ISBN 10: 1845281144
ISBN 13: 9781845281144
Binding: Paperback
Condition: Very Good
Weight: 458 grams

About this title

Synopsis

Exhibiting accounts for over a tenth of the total media spend in Britain - but how do you ensure that such a huge expense of time, energy and capital is beneficial? In this book, John Appleyard covers all aspects of the process, from the planning stages through to getting the best out of your stand and measuring its effectiveness.

About the Author

John Appleyard has been involved with exhibitions for many years and retains an infectious enthusiasm for their benefits and potential. Initially he learnt the hard way as an exhibitor at trade shows. Then as a creative director at a major international agency he helped clients formulate exhibition policies and design, organise and set up stands as part of an agency creative team. He now works as a consultant helping visualise and design stands, and training companies and stand staff to make best use of their exhibition investment. He is based in Ipswich.

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