The Exhibitionist: Inspiring Trade Show Excellence

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales.
Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and failing to follow up, leading to an almost zero return on investment. The Exhibitionist gives exhibitors an end-to-end guide covering all aspects of best-practice trade show execution including budgeting, researching the right show, selecting and training staff and post show contact strategy amongst many other elements, to build the confidence and skills required for delivering more effective events.
Through a series of three modules - planning, implementation and evaluation - The Exhibitionist guides readers through the linear process of delivering a commercially measurable trade show. This is a practical journey which alongside the theory uses case studies and examples to bring the key points to life. Rather than just giving readers the answer, The Exhibitionist provides the stimulus and inspiration to arrive at the right decisions for each organisation’s specific trade show needs.
The Exhibitionist takes you through the minimum requirements to deliver an effective trade show but also discusses more advanced elements - such as media management, speaker platforms and digital engagement - for more experienced exhibitors.

In a varied career path, Steven Reeder has experienced working within the public, private and charitable sectors, building a range of skills across operations, people management and stakeholder influence at a senior level, before co-founding 12th-Man Solutions. His specialism is developing creative and workable solutions to help clients secure the outcomes they want. Within events, he is an expert at breaking down operational challenges to bring exhibitors' vision to life in a way that engages with a visitor but keeps on the right side of Health & Safety regulations and practical restrictions. He's widely known as 'Steve'll-Fix-It', especially when on-site snags need smoothing out.