Exit-Ready Marketing: The 9-Step Framework to Maximize Your Valuation

Exiting a business is a life-changing event for a founder. Yet most founders never get there. The number one reason? Their revenue isn’t predictable enough.

What most founders don’t realize is how close they are to achieving the exit of their dreams.

Revenue predictability can be engineered by building a more sophisticated marketing function. The more sophisticated your marketing, the easier it is to bring in the right customers and close more deals. Not only that, but your overall metrics improve and your business becomes a far more attractive target for investors.

In Exit-Ready Marketing, Shiv Narayanan shares his proven framework for founders to rapidly professionalize their marketing efforts. You’ll learn how to leverage data to scale pipeline, drive top-line revenue growth, and increase your odds of being acquired at the highest possible valuation.

Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that works with leading private equity investors, founders, CEOs, and revenue leaders. As an advisor, consultant, and fractional CMO, Shiv has helped B2B companies create hundreds of millions of dollars in enterprise value with marketing and demand generation. He is also the bestselling author of Post-Acquisition Marketing and the host of the Private Equity Value Creation Podcast. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018.