Expanding Customers: A Management Guide for Regional Heads of Fast-Moving Consumer Goods/拓客：快消品区域负责人经营指南 (Chinese Edition)

Deepening regional cultivation, breaking through for growth. 深耕区域，破局增长 The book constructs a closed-loop management system through five major sections. "Breaking Out Upward" - starting from the typical predicament of regional manager Qin Fen, it reveals the essential failure of the traditional target-driven model. "Taking Root Downward" - focusing on the reconstruction of the regional head's role, from "who am I" to "what should I do," it systematically sorts out core positioning, key tasks, and paths for capability leaps. "Striving Forward" - as the core of the entire book, it creates an original three-stage model of "business insight - planning - implementation," providing 23 self-check indicators, 5 major analytical tools, and a PDCA closed-loop management method, achieving the transformation from extensive target management to scientific management pathways. "Cultivating Deep Inward" - solving the problems of team activation and efficiency improvement, covering practical solutions such as compensation design, cultural development, and the application of digital tools. "Exploring Outward" - advocating cross-boundary resource integration and ecological boundary-breaking, opening up incremental blue oceans amid fierce competition. 全书以五大篇章构建闭环经营体系："向上突围篇"--以区域经理秦奋的典型困境切入，揭示传统目标驱动模式的失效本质；"向下扎根篇"--聚焦区域负责人的角色重构，从"我是谁"到"该做什么"，系统梳理核心定位、关键任务与能力跃迁路径："向前奋进篇"--作为全书核心，独创"生意洞察一规划一落地"三阶模型，提供23项自检指标、5大分析工具及PDCA闭环管理法，实现从粗放式目标管理到科学化经营路径的转型；"向内深耕篇"--破解团队激活与效能提升难题，涵盖薪酬设计、文化建设、数字化工具应用等实操方案；"向外探索篇"--倡导跨界资源整合与生态破圈，在激烈竞争中开解增量蓝海。