The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience

Joseph, Jim

ISBN 10: 0814437591 / ISBN 13: 9780814437599

Published by Amacom, 2010

About this Item

PRINT ON DEMAND pp. 242.

Seller Inventory # 18374794062

Bibliographic Details

• Title: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
• Publisher: Amacom
• Publication Date: 2010
• Language: English
• ISBN 10: 0814437591
• ISBN 13: 9780814437599
• Binding: Soft cover
• Condition: New

About this title

Synopsis

The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.

About the Author

JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.